Annie Gilbert

Portland, Oregon · creature@creatureface.com

Strategic Producer / Digital Project Manager / Operations Consultant

I'm an independent contractor who takes on a variety of engagements -- some short-term and long-term, some full-time and others part-time or limited consulting. I work within agencies and also partner with clients directly, joining their internal teams. My business entity is CreatureFace LLC, for which I am the sole member, but I have a network of subcontractors that are sometimes deployed when the job calls for it.

I have served as a consultant for business development and RFPs, digital marketing strategy, operational and process improvement. I've served higher-level at a program or product management role to set a new program or brand in motion, and I've served to simply "get the job done" as a senior producer/project manager on specific project engagements.

I've worked on many robust, content and integration-heavy website builds. I've also done new brand work, consumer research, event installation, video/photo, content production, e-news, sales/support automation, CRMs, POS, Ecomm, Apps builds, and more. I naturally analyze, strategize, get technical, and am practical -- but I also thrive being creative and in relationship to teams. I lead and bring coehsion to projects both emotionally/socially and tactically. I excel in strategy, data models, taxonomies and content organization.

I love connecting with possible collaborators to see if there is a good fit for now or the future. Don't hesitate to reach out for a hello at creature@creatureface.com to get a conversation started.


Skills

Highlights
  • 10+ years experience as a project manager / producer
  • Focus on digital executions with additional experience in consumer research, product design, photo video, brand development, and sales/lead/CRM strategy
  • Highly experienced in enterprise WordPress executions, experience with countless CRMs and other third-party integrations
  • 6+ years working directly with travel/tourism and destination/attraction organizations, and work for agencies with clients in the adventure, active and leisure industries
  • Experience mentoring and hiring teams of PMs and setting up foundational operational processes for project/product management, HR, development and design processes, resource management, business development, content strategy and financial forecasting
  • Holistic, strategic approach
  • Engages on a human, emotional level while being a highly analytic and technical thinker
  • Career started in nonprofit / social services sphere
  • Education background and ongoing community involvement in the arts
  • System agnostic - have used many different organizational platforms (basecamp, trello, github, jira, etc.) and not afraid to add to the cadre

Tools

Experience

Interactive Producer, Digital Project Manager

Creature Face, LLC

• freelance strategic PM/Production and consultant work with a variety of Portland agencies, Portland companies/orgs, and some national software companies

• interactive/digital specialty, particularly discovery/scoping efforts and digital process & strategy

• additional freelance project experience in video and photography production, brand strategy/foundation, consumer research and product design

• clients in healthcare, finance, retail, transportation, outdoor industry, travel/tourism and more

• client list available upon request/discussion

Oct 2015 – Present

Principal & Chief Operating Officer

The Forest For The Trees Interactive Ltd.

• recruitment and independent contractor agreements

• business development, proposals, pitches, client negotiations and SOWs

• client and project management, discovery through launch for interactive projects such as marketing websites, app development, and website maintenance, including some strategy, user experience and technical direction

• systems management, successful process setup and on-boarding for team-building and successful project work with distributed and remote teams

• clients have included non-profits such as Portland Japanese Garden, Financial Beginnings, Oregon Perinatal Collaborative, World Forestry Center, and more

Apr 2016 – Present

Director of Production

Substance, Inc

• Overseeing Project Management team, mentoring, hiring, communicating team status with owners

• Overseeing and improving processes for agency-wide ticketing/development queue processes, agency resourcing, weekly company production meetings, calendars, etc.

• Regular Project Management day-to-day project duties (see below)

Sep 2014 – Oct 2015

Project Manager / Interactive Producer, Sr. Project Manager / Interactive Producer

Substance, Inc

• Work with local and non-profit clients, including Travel Oregon, KEEN, Timberline Lodge, Northwest Evaluation Association, Audobon Society, Columbia Land Trust and All Hands Raised (Portland Public Schools) on website redesign, web app, digital strategy and web enhancement projects

• Work with travel and adventure industry clients, including The North Face, Lake Chelan, Pinehurst Resort, and National Geographic on website redesign, web app, digital strategy and web enhancement projects

• Coordination of development tasks, comprehension and research of technical specs

• Leading problem-solving with development, creative and business teams

• Extensive work within WordPress CMS; creative innovation and problem-solving within WordPress capabilities and training/support to client on content management, including writing Admin Guides with business rules and content entry instructions. Understanding of database, plug-in and other integrations

• Extensive work with third party integrations such as e-mail marketing, CRM systems, analytics tools, data migrations, APIs, etc.

• Digital marketing strategy

• Scoping, SOWs and contract negotiations

• Lead meetings, presentations, notes, schedules, time tracking, and other project management tasks

2012 – Sep 2014

Interactive Producer

Instrument

• Clients: Intel, LIVESTRONG, The License Lab, Salomon/Bonfire Snowboards, Internal Projects

• Extensive Monthly Refresh, Maintenance, and Account Growth

• Detailed Organization of a Worldwide Account with 150+ Countries and 20+ Languages

• Write SOWs, Content Strategy during IA/UX phases, Copywriting, Business Rule drafting, and lead presentations for client review

• Successful collaboration in a team setting, in both support and supervisor/training roles

• Prolific daily communication to remote clients and work teams: typing at 105+ WPM and honing writing and communication skills

2010 - 2012

Education

The Evergreen State College

Bachelor of Arts
Experimental Music and Performance Art, French/African Studies
2002 – 2006

Interests

In my spare time I play trombone, vocalize and move creatively in local improv, new music and performance ensembles.

I have a robust vegetable garden and a beloved 17 year old cat, Apocalypse.

I have immersed myself in yoga studies, taught some, and stay connected to a small yoga community locally.


Commitments

Mission Statement

I strive to provide professional, collaborative, friendly, responsible, reliable, honest, high-quality and smart work to my clients with transparency and little overhead. I seek to relieve pressure from my client’s internal workload by providing an outsourcing funnel with direct and trusted communication, skilled organization and meaningful outcomes.

I believe that every product, project, program, organization and contributor is unique and deserves a curious, fresh, sharp and empathetic perspective and approach. I am systems agnostic because I believe that with the right manager and team guidance, almost any platform can succeed. I believe in pairing a holistic approach with a razor’s edge focus on detail to fine-tune the right process for the right solution.


Commitment to Diversity, Equity and Inclusion

Creature Face holds Oregon Certifications of Business Inclusion and Diversity (COBID) as a Women-Owned Business (WBE) and as a Small Business Enterprise (SBE). I partner with clients and sub-contractors who are committed to serving the community, who understand the value of diversity, and who are respectful collaborators.

I yearn for a world where societal systems are more just and inclusive. I recognize my privilege and the historical oppression ingrained into our social structures. I’m committed to taking action towards improved equity and inclusion in our communities.

As a sole proprietor of a young company who provides client value by maintaining little to no overhead, I am only beginning to invest in more comprehensive, formal and documented DEI practices within Creature Face directly. While I employ sub-contractors under a cooperative model where each entity is its unique and independently-run business, I understand the inherent responsibility held in my leadership, management, hiring and primary contract-holder role.

Current Creature Face policies for myself and subcontractors include:

  • Established pay rate bands per job type in order to ensure equitable pay practices across sub-contractors

  • Contracts allow for time off and support coverage accommodating time off for health and wellbeing, vacation, parental leave, professional growth, volunteering, etc.

  • Ongoing training and job support are available with a dedication to a supportive and transparent communication culture free from fear and shame, open to feedback

  • Qualified subcontractor applicants are considered regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability or genetics, military status, parental status, or immigration status

  • Participation in anti-bias training for hiring practices (for Creature Face/self only)

Starting in July of 2022, the following additional practices will be instituted:

  • Data gathering of sub-contractor diversity data in order to better understand current representation and potential future goals, or to provide transparency to clients when requested, etc.

  • Posting of open sub-contractor job descriptions to a diverse range of community job boards and organizations

  • At least 1% of net income annually to be donated to community non-profit organizations selected by Creature Face and its current subcontractors

  • 1-2 annual educational sessions to be attended by Creature Face and offered at no cost to subcontractors including career development and racial equity topics

  • At least 1 optional, annual paid team-building event is offered for any local or traveling sub-contractors to meet in person

Effectively instituting equity, diversity and inclusion in an organization takes time, education, and resources. Creature Face remains committed to ongoing education and action and to continue to learn, assess and evolve each year in business.